Our Story | Fireclay Tile
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Donate Today! Architecture Scholarship for Black Women

Our Story

We Set Out to do Tile Differently

It all began with Fireclay Founder and Chief Ceramicist Paul Burns, who got his start as an apprentice to his uncle at the age of 10, carrying on a family tradition that dates back to the 1920s. With a knack for the trade, a mind for science, and a passion for conservation, Paul set out on his own and made Fireclay Tile in 1986.

Since then, Fireclay has been reinventing, redefining, and radicalizing the industry. As the first tile company to be certified as a Benefit Corporation, we are proud to continue standing on our founding principles. We do this by committing to using sustainable manufacturing practices, using recycled materials, and taking care of our employees—all the while putting you, the customer, first.

For us, making tile is about more than just playing with color. It’s about the earth. We dig our hands into the dirt and feel a connection to the past, to our history, and to our need for shelter. Clay is one of the oldest building materials known to man, yet somehow, it continues to surprise us every day.

We may have caught tile up to the 21st century, but the heart and soul of Fireclay remain the same. We work directly with you because, at the end of the day, you’re the thing that keeps us going. We still make every ceramic tile to order at our Aromas factory, nestled in the middle of California’s agricultural heartland, right where it all began.

Our Mission

We are on a mission to do good by crafting products intentionally, collaboratively, and transparently.
We are the makers, who support the dreamers.

Our Values

Honesty first.
We are dedicated to making things the right way. How? By investing in our local economies, paying our people fairly and using business as a force for good. We support a culture of transparency in all areas of manufacturing as well as business. It’s how we keep ourselves honest, and why our customers choose us.

Measure twice. Cut Once.
Details matter. Taking the extra step to ensure we’ve made the right measurement or communicated the right message, ensures that we take care of our customers and of each other. We must constantly work towards being our strongest team by never making assumptions, speaking up when things go wrong, and holding ourselves and each other accountable to excellence.

Tread lightly on our Earth.
There’s only one earth, so we treat it that way. This means a ruthless examination of our materials and how we manufacture. We buy used, we repurpose, we take care of what we have, and we use recycled materials whenever possible. It’s not easy, but it’s the challenge that makes us all the more creative, innovative, and self-reliant.

We can only do right by our clients, our community, and our planet if we lead with kindness. When we support one another in times of change and lift each other up when the going gets rough, we’re reminded of the things in life that matter most. It’s the glue that makes us a team, and our company is all the stronger for it.

Spanish for “Desire,” Ganas is the force that propels us forward. With an artisan’s expertise and a revolutionary’s drive, we’re here to change the world one tile at a time. Fueled by our need for continuous improvement and boundless learning, every team member sweats the small stuff so we can achieve big dreams. Call us obsessive. Call us passionate. We call it Ganas.