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Enscape 2025 04 08 12 57 54

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Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
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  • Kitchen + Backsplash
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  • Commercial Use
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2023 img hi res full usage design Atypical design Studio photo jordan Layton wainscott offset cardamom 3x9 floor tile iron ore 2 hexagon FC596427 1

Original Ceramic tiles showcase handmade qualities with unique variations in color, crazing, and finish.

  • All Original Ceramic Colors
  • Studio Glazes New
  • Ceramic Stains New
  • Shop Shapes
  • Shop Patterns
  • Trim + Architectural Moldings
Resources
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  • Spec Sheet
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Your first 5 color samples are FREE through a rep

BOOK AN APPOINTMENT BROWSE ALL SAMPLES
2024 residential full usage 4x4 terre verte satin red jasper satin indigo satin 2x2 red jasper satin bathroom checkerboard straight set 6x12 cove base indigo satin Pluck Architecture Leonid Furmansky FC796720 2

Our budget-friendly ceramics line, Natural Press is made with your largest indoor and outdoor projects in mind.

  • All Natural Press Colors
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Your first 5 color samples are FREE through a rep

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Modern blue subway wall glass tile 2

Our radiant Glass Tile provides a freshness that pairs perfectly with today’s modern designs indoors or out.

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Your first 5 color samples are FREE through a rep

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Glazed Thin Brick Destination Eichler Blue Brick Fireplace

Brick’s hand-mixed glazes enrich its surface, delicately exposing its unique textures and variations with the colors of the environment around us.

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2022 img hi res full rights residential photo design plural design studio bathroom floor tile mini star and cross antique white grout FC 407104 2

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  • $12 Essentials
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As a member you’ll receive exclusive access to new products, a professional discount, plus personalized service from our trade team who can help bring your vision to life.

Learn More →
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Enscape 2025 04 08 12 57 54

Visualize our tile in your space with our comprehensive design packages.

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Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
Blog
  • All Blog Posts
  • Design + Inspiration
  • Project Spotlight
  • Tile School
Gallery
  • All Gallery Entries
  • Bathroom
  • Kitchen
  • Commercial
Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
Blog
  • All Blog Posts
  • Design + Inspiration
  • Project Spotlight
  • Tile School
Gallery
  • All Gallery Entries
  • Bathroom
  • Kitchen
  • Commercial
Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
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  1. Home
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  3. Project Spotlight: Salesforce

Design & Inspiration

Project Spotlight: Salesforce

By Kali Gibson

Fireclay Salesforce  Pchang 2456

FireclaySalesforce_PChang-2456.jpg

All Images: Patricia Chang

With over 5000SF of 2x2 tiles in a rainbow of colors, Salesforce East in San Francisco is what happens when a talented group of designers, artists, colorists and tile come together. CEO of Salesforce, Marc Benioff, wanted the building to feel playful and these mosaic kitchen backplashes are exactly that. Our Sales Director, Caitlyn Child, worked closely with the designers at Gensler, along with Salesforce and our incredible mosaic and production teams to bring this project to life, we're sharing the story below. Working on a larger scale commercial project like this? Contact us here.

The initial concept for the series of 20 kitchen backsplashes was a color gradation, but Salesforce ended up shifting gears. While they didn't end up going this route, the spectrum of colors developed by a colorist in partnership with our glaze master, Khai Lam, were still used in the project:

IMAG2063.jpg

This is where things got really interesting. Marc Benioff had been collecting the work of Japanese artist Shinji Murakami (who is inspired by the pixelated look of early 80's video games) and wanted to incorporate his work into the building.

The first theme was a cityscape to reflect San Francisco's skyline. Shinji created the artwork based on the elevations of the spaces Gensler sent him and from that made a map for our mosaics team to use. Here is the city scape being laid out at our factory:

IMAG2355.jpg

Here it the city scape completed:

FireclaySalesforce_PChang-2459.jpg

Each mosaic pattern had its own color coded map (sort of like a giant paint by numbers), like this one:

Screen_Shot_2017-01-24_at_1.30.36_PM.png

The head of our Mosaic Department, Holley Southworth says that her team's, "scrutiny and eye for detail have been key in the success of this endeavor." They sheeted each and every one of these 2x2 tiles and she also says that, "Although stressful at times, the overall experience has and continues to be a true learning experience that has laid the groundwork for future mosaics projects of similar significance."

Below are all the rainbows laid out on the factory floor. The mosaic team would number each square foot for the installers to make installation a breeze:

IMAG2160.jpg

Here are the completed rainbows:

FireclaySalesforce_PChang-2529.jpg

FireclaySalesforce_PChang-2526.jpg

Caitlyn Child, of our Commercial team says, "This project has really highlighted the remarkable expertise and problem solving abilities among individuals in our company. We really stepped up our processes and fostered amazing relationships among our team and with Salesforce along the way."

FireclaySalesforce_PChang-2469.jpg

While it began in San Francisco, these mosaic backplashes will be installed in Salesforce buildings throughout the country and the world. After the success of this project, they signed on for our tile in New York, Boston, Washington state, Colorado, Indiana and globally in: London, Munich, India, Sydney and Amsterdam. The themes in each location are loosely based on the cities they are in. For example, Amsterdam will have Starry Night by Van Gough and Salesforce East in San Francisco also got a Warriors themed mosaic:

IMAG2229.jpg

Here are a few more of these incredible installations for you to enjoy and we'll keep sharing more as this project continues!

FireclaySalesforce_PChang-2504.jpg

FireclaySalesforce_PChang-2495.jpg

FireclaySalesforce_PChang-2485.jpg

FireclaySalesforce_PChang-2450.jpg

In memory of Khai Lam (1975-2016), our friend, Technical Director and a true master of color. This project and so many others wouldn't have been possible without him.

Inspired by all these colorful 2x2 tiles? Order samples online now. Need some help? Simply call, chat or fill out our Design Assistance Form and one of our talented Design Consultants will get back to you shortly. Working on a commercial project? Contact Us for more information about our Trade Program and volume pricing.

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