Sustainable Manufacturing

Raw Materials/Recycling

We are scavengers at heart and scrappy when it comes to saving resources. We constantly strive to find new and innovative ways to reuse cast off materials. It started over 16 years ago with our neighbors at the factory, they needed a way to dispose of a very fine dust particulate created when making gravel. After much trial and error our Recycled clay body was born.

Since that day we have been on a mission to incorporate as much recycled material as possible into our products while improving quality and durability at the same time. Today our Recycled clay body boasts of over 70% recycled materials, which include post-consumer glass, granite dust, and porcelain from toilets collected to back water conservation efforts in the bay area. Our Glass line is composed of 100% recycled glass from local window and solar panel production industries.

The on-going mission to divert waste from landfills lead us to find a use for CRT or Cathode Ray Tube glass (think your old TV or computer monitor). By crushing and firing CRT glass we are able to create a luminescent glass tile. Spring 2014 will yield the launch of our first 100% post consumer recycled glass tile and we can’t wait!

Vertical Integration

Here at Fireclay Tile handmade is taken literally, from the beginning of our production cycle to the end, we make it all. This allows us to use a wide range of recycled materials and keep our costs down. Vertical integration allows us to incorporate an exceptional amount of our own production waste into the process as well. Our on site recycling practices include water reclamation at cutting and mixing stations, along with rainwater capture on-site at our Aromas, CA factory. Glaze overspray is captured at each glazing station and used in mixing our recycled clay body. All scrap material and anything considered defective is crushed into an aggregate for making our recycled clay.

All of our glazes are created in house and made to order which means we don’t have stock of anything that could spoil over time. This process also allows us a tremendous amount of flexibility in expanding our existing color pallet, as well as creating custom colors for commercial jobs.

Vertical Integration


Supporting local business is exceptionally important to us. For this reason we source the vast majority of our recycled and raw materials from local suppliers whom we have trusted for many years. From the glass bottle recycler a mere 15 miles from our factory, to the fireclays that come from the foothills of the Sierra Nevadas, we work hard to keep our material sourcing as local as possible. There are a handful of raw materials that cannot be found near by, but are sourced in the United States.


We see our recycling efforts through to the very end. All orders are packaged for shipment using recycled materials. Shipping materials include 100% recycled boxes, re-used shipping crates, and sawdust from a local furniture manufacturer used to cushion shipments (sawdust only costs us a six pack). We also do our best to re-use shipping materials whenever possible.

Tile is heavy. To offset the carbon footprint created by shipping tile all over the world, we partner with Carbon Fund.


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