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Email and Lifecycle Marketing Specialist

Location: San Francisco Type: Full Time

We are here to revolutionize the tile industry. By implementing an innovative online platform paired with unmatched product and customer service, we've made it easier than ever to shop for beautiful, sustainable tile sourced and handcrafted in the USA. Our tireless commitment to innovation, transparency, and sustainability have not gone unrecognized. We've had the honor of making the 2015 Inc. 5000 list as one of the fastest growing private companies in the U.S. and are the only tile company recognized as a B Corp for how we use business as a force of good. With an innovative product, an ambitious team, and a simple mission, we're changing the way you think about tile. 

Fireclay Tile is looking for an excellent candidate to fill the role of Email and Lifecycle Marketing Specialist. We are seeking a candidate with 3+ years of experience in email marketing. The ideal candidate will be charged with growing our email list, refining our strategy, and creating beautiful, data-smart email campaigns. Creativity is a must, and understanding our industry and our customer is tremendously important including homeowners, designers and architects.. Must be highly proficient in email marketing strategy, segmentation, CRMs, and ESPs and take an analytical approach toward email optimization. Adhering to brand guidelines and web constraints is essential in this role.

In this role you'll be:

  • Developing email marketing and lifecycle strategies, audience segmentation, and design and test plans
  • Implementing email marketing campaigns to increase engagement and list size, and to grow revenue
  • Providing regular and ad-hoc reports with insights and analysis of email performance and strategies based on data from analytics
  • Using Pardot and Salesforce.com for marketing automation to ensure best customer lifecycle nurturing programs
  • Analyzing email marketing key performance indicators (KPIs) to continuously optimize email programs, including key components of each campaign, such as lists, offers, messaging, creative, deliverability, open rates, click through rates, and conversion
  • Ensuring responsive email experience is optimized across desktop, mobile and tablet
  • Collaborating with internal/external teams to develop campaigns, briefs, effective designs and outstanding landing experiences for email initiatives
  • Maintaining and optimizing Pardot to Salesforce.com integration, along with site integrations
  • Staying current with all email and lifecycle marketing industry trends and regularly informing and educating the rest of the company on emerging email technologies, opportunities and best practices

This may be an ideal opportunity for you if you desire:

  • Ownership over email and lifecycle analysis, strategy, and execution
  • Working in a collaborative team environment
  • Feeling passionately committed to the product you represent
  • Being a member of an innovative and entrepreneurial company culture
  • Being a part of a team focused on sustainability and local production
  • Earning an income that reflects your success

You'd be a great fit for this role if:

  • Possess 3+ years of email and lifecycle marketing experience
  • Are detail-oriented, take initiative, are extremely reliable, and are able to work both independently and as part of a team
  • Are obsessed with customer experience, especially those design oriented
  • Are a problem solver who possesses a genuine curiosity about consumer behavior
  • LOVE data and leveraging analytics to achieve results
  • Are passionate about our brand and find tile to be an inspiring medium
  • Appreciate the opportunity to learn and to teach
  • Commanding knowledge of English grammar and writing
  • Previous hands-on experience with ESP and CRM technology
  • Proven experience in developing sophisticated and successful email campaigns, strategies and calendars
  • Strong Microsoft Excel and analytical skills for both data mining and reporting
  • Knowledge of HTML and CSS. Ability to code is nice but not required.
  • Pardot and Salesforce experience a plus, but not required
  • Google Docs for team collaboration
  • Must be detail oriented, with an eye for proofing all email content and pulling accurate email data lists
  • Exceptional project management skills and attention to detail

Fireclay Tile is an equal opportunity employer. We offer healthcare, vacation, 401(k), employee stock options and more. Plus, we make the best BBQs in the world! You can learn about our benefits here.

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