How Fireclay Tile Compares to Waterworks
Two premium tile companies, two different philosophies.
Not All Tile Is Created Equal
When you're choosing tile, it's about more than just aesthetics—you want a material that reflects your values, tells a story, and is made for longevity. If you're considering Fireclay Tile and Waterworks, you're already thinking thoughtfully. However, for those who prioritize deep customization, ethical production, and a more personalized experience, one brand stands out.
Why Fireclay Tile?
- Made-to-order tile crafted in California & Washington
- B Corp and Climate Neutral Certified
- Customization without compromise
- Trusted by Google, Starbucks, Whole Foods—and thousands of designers
- A true partner for design professionals
What Sets Us Apart
If you appreciate Waterworks, that's perfectly understandable—they have a strong reputation in the luxury tile sector. But if you seek a tile provider that emphasizes comprehensive customization options, responsible manufacturing, and a dedicated, individualized relationship, here’s how we differ.
*as of early 2025
Authentic Craftsmanship, Not Mass Production
Every Fireclay tile is touched by human hands—from clay to kiln to you. It's tile with a soul. The depth of color. The texture. The character. You can see—and feel—the difference.
Sustainability That’s More Than Just a Buzzword
With a carbon-neutral factory, recycled clay and glass, zero-waste initiatives, and a deep commitment to ethical manufacturing, Fireclay is setting the standard for sustainable tile in the U.S.
- 100% renewable energy at the factory
- Carbon offset shipping
- Certified B Corp
Limitless Customization, Designed Around You
Your space deserves more than a one-size-fits-all approach. Whether you're designing a show-stopping backsplash or an entire commercial space, Fireclay empowers your creativity.
- Over 100 rich, handcrafted glazes
- Custom shapes, mosaics, and color-matching
- In-house design support to help you bring your vision to life
Fireclay's customer service is unparalleled. The tiles are gorgeous, and it's great to support a local, ethical, and eco-friendly company. Highly recommend!
–Katelyn Barchowsky
Your Trusted Partner in Design
From concept to completion, we’re here to support your creative vision. We offer expert guidance, curated materials, and seamless service through planning, purchasing, installation, and beyond. Think of us as an extension of your team, committed to helping you bring exceptional spaces to life.
A Dedicated Expert Team
Design consultants, rendering artists, and project managers work in tandem with you to bring your vision to life.
Photorealistic 3D Renderings
Easily integrate our tile into your projects with tailored design packages that support visualization, specification, and presentation.
High-Performance Installation
Handmade tiles paired with expert installation—delivering quality and excellence from start to finish. Available in select markets.
Installation Protection
As the only tile manufacturer in the industry to offer Installation Protection, we ensure your investment is safeguarded with confidence.
Let’s Bring Your Vision to Life
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Find A Showroom
See our tile in-person, get free samples, and speak with our knowledgable design consultants.
Still Have Questions? We’ve Got Answers.
