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USGBC - Northern California hosts Road to Greenbuild 2012

USGBC - Northern California hosts Road to Greenbuild 2012

Yesterday afternoon I had the honor of attending the Road to Greenbuild 2012 kick-off event hosted by the USGBC-NCC. Simply put, this event was inspirational and got me FIRED UP for this year's GreenBuild. I had the pleasure of sitting next to representatives from Google as well as Mary Davidge of Mary Davidge Associates.

The event kicked off with Dan Geiger, Executive Director, USGBC-NCC, introducing the California Best Buildings Challenge. This is an amazing contest amongst California buildings/companies to reduce a building's energy, water and waste by 20% in just 2 years. The contest was inspired by the White House’s Better Buildings Challenge that seeks 20 percent energy reductions by 2020, and the USGBC-NCC took this challenge to another level. representatives from the 13 participating companies were in attendance, including the giants of industry such as Google, SAP, and Genentech.


Dan then introduced the Founding CEO of the UGSBC, Rick Fedrizzi. This is when the program got really exciting. Rick had put together a great presentation telling the founding story of the USGBC. Founded in 1993 by David Gottfried, David and Rick's goal was quite simple, as Rick tells it. Yup, that's right. Their goal for the USGBC was as follows:

Step 1: Create New Industry
Step 2: Improve Lives
Step 3: Change the World
Step 4: Go out of Business!!!


It was quite radical, but now almost 20 years later it is incredible what the USGBC has been able to accomplish. Since 2000 when the LEED rating system was  established there have been over 180,000 LEED buildings certified. The graph below outlines the rapid pace of LEED growth worldwide! Simply incredible.

LEED Projects

Rick and Dan's talks got the entire room excited for the Greenbuild 2012 event in San Francisco November 14-16. Fireclay will be attending and showing off some of our newest designs, so let us know if you will be around and want to stop by. We are also excited to announce our Charity Partner for the Greenbuild event - the Greenbuild Legacy Projects supporting Potrero Hill Texas Street Farm and the Tenderloin Vertical. These are especially meaningful since they are in the Bay Area and local to where we manufacture our products.

And if you want to learn more about the USGBC or its Northern California Chapter here is some additional information.

About USGBC-Northern California Chapter (USGBC-NCC)USGBC-NCC is one of the largest USGBC Chapters in the country, with 22,000+ constituents, 10,000+ LEED accredited professionals, and more than five percent of the world’s LEED-certified square footage. The chapter hosts more than 150 annual events, workshops, and conferences with regional, national and international organizations throughout Northern California, and is the leading advocate for green building in the region.

About the U.S. Green Building Council (USGBC)The U.S. Green Building Council (USGBC) is committed to a prosperous and sustainable future through cost-efficient and energy-saving green buildings. USGBC works toward its mission of market transformation through its LEED green building certification program, robust educational offerings, a nationwide network of chapters and affiliates, the annual Greenbuild International Conference & Expo, to be held this year Nov. 14-16 in San Francisco, and advocacy in support of public policy that encourages and enables green buildings and communities. For more information, visit and follow us on Twitter @USGBC, and Facebook at