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Where Color Meets Craft Original Ceramic Tile

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Nicholas Potts: Historic Primary Bathroom

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  • Kitchen + Backsplash
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2023 img hi res full usage design Atypical design Studio photo jordan Layton wainscott offset cardamom 3x9 floor tile iron ore 2 hexagon FC596427 1

Original Ceramic tiles showcase handmade qualities with unique variations in color, crazing, and finish.

  • All Original Ceramic Colors
  • Studio Glazes New
  • Ceramic Stains New
  • Shop Shapes
  • Shop Patterns
  • Trim + Architectural Moldings
Resources
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  • Spec Sheet
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Your first 5 color samples are FREE through a rep

BOOK AN APPOINTMENT BROWSE ALL SAMPLES
2024 residential full usage 4x4 terre verte satin red jasper satin indigo satin 2x2 red jasper satin bathroom checkerboard straight set 6x12 cove base indigo satin Pluck Architecture Leonid Furmansky FC796720 2

Our budget-friendly ceramics line, Natural Press is made with your largest indoor and outdoor projects in mind.

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Your first 5 color samples are FREE through a rep

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Modern blue subway wall glass tile 2

Our radiant Glass Tile provides a freshness that pairs perfectly with today’s modern designs indoors or out.

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Your first 5 color samples are FREE through a rep

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Your first 5 color samples are FREE through a rep

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Glazed Thin Brick Destination Eichler Blue Brick Fireplace

Brick’s hand-mixed glazes enrich its surface, delicately exposing its unique textures and variations with the colors of the environment around us.

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2022 img hi res full rights residential photo design plural design studio bathroom floor tile mini star and cross antique white grout FC 407104 2

Our bestselling tile products all ready to ship in five days or less.

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Budget-Friendly Tile
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  • Factory Sale
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As a member you’ll receive exclusive access to new products, a professional discount, plus personalized service from our trade team who can help bring your vision to life.

Learn More →
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  • Design Packages
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  • Find Your Rep
  • Custom Projects
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  • 2025 Resource Book
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  • Virtual CEU
Enscape 2025 04 08 12 57 54

Visualize our tile in your space with our comprehensive design packages.

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  • All Design Packages
  • Bathroom
  • Kitchen
  • Fireplace
  • Pool + Fountain
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Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
Blog
  • All Blog Posts
  • Design + Inspiration
  • Project Spotlight
  • Tile School
Gallery
  • All Gallery Entries
  • Bathroom
  • Kitchen
  • Commercial
Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
Blog
  • All Blog Posts
  • Design + Inspiration
  • Project Spotlight
  • Tile School
Gallery
  • All Gallery Entries
  • Bathroom
  • Kitchen
  • Commercial
Where Color Meets Craft Original Ceramic Tile

Where Color Meets Craft: Reintroducing Original Ceramic Tile

See Featured Blog →
New traditional bathroom floor subway green tile 3

Nicholas Potts: Historic Primary Bathroom

See Featured Gallery →
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Company News

Fireclay Tile Visits Apartment Therapy

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"Meeting Maxwell Ryan, the Founder of Apartment Therapy" – By Eric Edelson, Fireclay Tile CEO

Yesterday I had the pleasure of meeting Maxwell Ryan, the Founder & CEO of Apartment Therapy. Everyone here at Fireclay Tile loves Apartment Therapy–They have made it easier for people to understand design, and to approach their home or apartment with greater confidence. Similar to sites like Apartment Therapy, one of our goals is to make tile an easier process, and we have the same desire to bring greater transparency to our industry and offer a platform for new concepts and ideas.

More than anything, meeting Maxwell was great because I have tremendous respect for any entrepreneur. Starting a company, growing it, and leading it through the ups and downs is incredibly difficult, and until you do it yourself it can be hard to truly appreciate the sacrifice, both personal and professional, that goes into such a venture. Furthermore, in Maxwell’s case he’s opened his entire life up to the world by way of his company, something I find incredibly difficult and inspiring. Maxwell was ahead of his time with the idea of curating a blog focused on home and interiors, and while today there are literally hundreds of these, Maxwell’s stands out because Apartment Therapy has always been true to its core mission, “Helping people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.

It was great to see Maxwell take a sincere interest in what we are doing at Fireclay, not just on the product side, but on the human and business side. He inquired about our team, our manufacturing location, our principles, and our growth. He also pushed me in a way that other editors have not, and dug deep into our design philosophy and style. This is actually something we struggle with, as one of our goals is to make tile for people however they want it, when they want it. Rather than having a “Fireclay look,” we embrace the idea that our customers should select a design that fits them. I took Maxwell’s feedback seriously, and we’ll be working to better express our style and our design principles in future posts and literature.

Image: Apartment Therapy

Maxwell can be followed on Twitter and Pinterest, you can also follow “Maxwell’s Daily Find”–an insight into those things that Maxwell finds most interesting.

Some of my recent favorite articles of his include:

How to Clean Your Jeans without Water in the Freezer – as someone who wears jeans every day I always struggle with when and how to wash them.

Party Architecture: How to Throw the Best Party…Like Ever – this is something most people HUGELY underestimate.

The Future of Furniture: 6 Shops to Watch – Maxwell and I actually debated this topic last night and I think he has a good sense of my view of the “discount” world. While I wish it was easy to simply “cut the middle man out and deliver products to customers at a lower price” I simply don’t think this is a successful business model. The cost of sales and marketing when you go direct are so much higher than being a wholesaler, and I anticipate many will learn this the hard way. That said, in the near term there are some great finds for customers, some of which he points out in a great post.

You can read more about Apartment Therapy and its history on its Wikipedia page and on the website’s About Us page.

Congratulations to Maxwell and the Apartment Therapy team for doing such an amazing job and for celebrating 10 years in business!

- Eric Edelson, CEO

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