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The Benefit of B Corp Change

Posted by: Kali • Jun 16

The Benefit of B Corp Change

In 2015, Fireclay followed in the footsteps of sustainable and environmentally-conscious brand leaders like Patagonia, Seventh Generation, and Klean Kanteen, to become a member of the B Corporation movement. What is a B Corp you might ask? Well, we didn’t quite know until 2015 ourselves. A Benefit Corporation utilizes the power of business to inspire social and environmental change. This means that we hold ourselves to higher standards of performance, accountability, and transparency to better ourselves and the world around us.  

Now this is no easy feat. There are countless companies around the world large and small that could care less about corporate accountability and transparency for their employees, community, and the business practices that make them profit. So why the effort? We believe that investing in our company now and striving to maintain these standards of governance long-term, will benefit more than our profit margin. In order to improve one's score, an organization must take on more challenges, more initiatives, and more responsibility. In the case of Fireclay, as more product is launched and more tile is made, the company will look to not only maintain this environmental awareness, but will work to enhance its consciousness on all fronts.


The unifying goal of B Corp is very much reflective of Fireclay's historic goals and priorities. Our founder Paul Burns speaks of his philosophy of resenting waste and prizing efficiency, which has very much laid the foundation of Fireclay's eligibility for this certification, and ability to influence the design industry. Read more about Our Values.

By rooting B Corp values in our company now, we take the right steps to ensure prosperity for our employees, brand, and society long term. Bottom line, it’s about happiness. Happiness for our customers, our community, our employees, and our earth. You can read more about our B Corp Certification in our 2015 annual report, updated every other year.

Today, we proudly stand with of over 1700+ companies worldwide with the intention of creating systems that serve society. We are honored to share this title with such a wide range of talent. Many steps remain to strengthen the company's role in the B community and overall assessment. Help us “B The Change” and support a B Corp. When you show support, it’s an investment not only on the quality of their products and services, but in the workforce, community, and governance they represent. 

Interested on staying up-to-date with B Corp news and inspiring companies using business as a force for good? Tune into B The Change Media, launching Summer 2016, to get up close and personal with the people who are B Corp Proud. Sign-up to receive $10 off the all-inclusive subscription offer of $34.97! Email code “fireclay” to subscribe@bthechange.com.

In the spirit of Fireclay: Tile, transparency, accountability, and performance to the people!

Click here to learn more about B Corporations!

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