Apr. 3, 2012
[Note: This was written as a Guest post for the Coverings Blog, but we are also reposting on our own blog]
Fireclay Tile is excited to be attending Coverings 2012 in Orlando, Florida from April 17-20th. Fireclay Tile’s mission is to produce the most beautiful, durable ceramic products using sustainable manufacturing processes and recycled materials. We are innovators and actively engaged in developing new ceramic technologies while preserving “old world” methods. We focus on both the residential and commercial markets, and we would LOVE to meet with you at the show.
To take you back a few years, Fireclay Tile was established in 1986 by Paul Burns, our Chief Ceramicist. His Uncle, Chester, owned Stonelight Tile, one of the early California tile manufacturers. Since its inception, Fireclay Tile has been at the forefront of innovation in the ceramic tile industry. Some of our proudest moments have been switching to all lead free glazes in the 80's, inventing our Debris Series Recycled Tile in the 90's, and in the past two years launching Crush, our 100% recycled glass tile line, and our new Glazed Thin Brick line crafted from 30-100% locally reclaimed earth. We are scavengers at heart, and we are constantly looking around our local community for new waste streams to up-cycle into our products. Sustainability is just part of our DNA, and we couple it with amazing customer service focused on supporting our customers’ success. And we make everything that we sell right here in the USA!
At Coverings 2012 we will be showcasing our entire line as well as highlighting a few NEW products and collections including:
Crush 100% Recycled Glass Tile: The most eco-friendly and cost effective recycled glass tile produced in the USA. Crush is available in 40 colors in both gloss and matte finishes in 17 different shapes and sizes. Click here for our Crush 100% Recycled Glass Video.
Glazed Thin Brick: In partnership with California's oldest brick maker, Fireclay is launching 9 stunning glaze colors on a 30-100% reclaimed earth brick body. Glazed brick has never looked so good! Click here for our Glazed Thin Brick Video.
The Runway Collection by Kelly LaPlante: Come see 4 new designs by Kelly LaPlante for Fireclay Tile, all inspired by runway styles!
The White Collection: Come see Fireclay's take on white!
We are also extremely proud of our enormous Decorative Tile offering, including handpressed and handpainted decorative tiles. We are particularly passionate about our Cuerda Seca tiles, as we are one of the only to do a multicolor wax resist tile made 100% from our own materials in the USA.
Fireclay Tile has worked tirelessly to expand our national and international Dealer/Showroom network, and in 2011 we added 20 new showrooms throughout the US. We are a 26 year-old U.S. manufacturer, and in the past three years have completely revamped our business to focus on our core principles of sustainability and customer service.
We have a private meeting room (#2611) in the TCNA pavilion and we'd so very much like to meet with you. To set up a time, please email eric @ fireclaytile.com and find out why over 93% of our customers rate their overall experience as exceptional. We know you will love working with us. Plus, we make a killer margarita!
Our Vice President, Eric Edelson, will also be presenting at Coverings on Tuesday, April 17th and Friday, April 20th about How to Market Your Showroom Online. Both sessions are at noon, and we’d love for you to stop by and pick up your FREE Guide to Marketing Your Showroom Online.