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Fireclay Tile Featured on NPR’s Morning Edition

Fireclay Tile will be featured on NPR's Morning Edition on Tuesday, November 30 from 7-9 AM

This year Fireclay Tile teamed up with the Zanker Road Recycling Center (San Jose, CA) and Recology (San Francisco, CA) to begin a new recycling effort with waste porcelain. We first blogged about this effort here, and the ultimate goal is to increase the recycled content of our Debris Series Recycled Tile from 62% to over 70%, while taking the total post-consumer recycled content to over 50% of the clay body.

NPR covered this effort on its Morning Edition show on Tuesday, November 30, 2010.

Click here to see the full story.

We spent a day with NPR on site at the Zanker Road Recycling Center in San Jose, CA and at Fireclay's Factory in Aromas, CA. Below are some picutres from the day highlighting both the people and the process. As you will see getting to where we are today has taken a lot of work, and recycling waste materials is no easy task. Some may argue that "recycling" in general is inefficient, but in this case, the alternative is digging and excavating dirt and then packaging and transporting it, so we think the trade off is worthwhile and beneficial to all parties involved.

Paul Burns and Michael Gross

Michael Gross (Zanker Road) and Paul Burns (Fireclay Tile)

Waste Porcelain

Waste Porcelain - Comprised of bathtubs, vanities, and toilets

Containers full of waste porcelain

Containers holding waste porcelain. Over 8 months Zanker Road had removed over 17 containers, or 150 tons of waste procelain from the waste stream

Unloading waste porcelain for crushing

Waste porcelain beings processing. Here a GIANT crane is moving the porcelain from containers onto crushing platform

Processing of Waste Porcelain at Zanker Road

Zanker's crushing machine would process all 150 tons in one morning

Grinding of Waste Porcelain

Final processing at Zanker Road included sorting the Porcelain based on size

Final Porcessing at Fireclay tile

At Fireclay Tile's factory, our crushing machine would again process the waste porcelain into even finer particles.

Final Product incorporating waste porcelain

The final product. Half of these tiles contian the recycld porcelain and the other ones do not. We specifically developed this product formula so no colors would be altered, as is evidenced by this photo. People also always ask about sanitation, but since we double fire our materials using natural gas at over 1800 degrees fahrenheit, sanitation is not a problem.


Special thanks for Zanker Road and Recology for their contributions to this effort and to NPR for taking the time to cover what we think is a fantastic story.

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Welcome to Fireclay Tile's Design Blog, dedicated to sustainable and beautiful design for people + the planet. We have invited several of our staff + friends to share their stories and inspirations with us. Do you have a Fireclay Story you'd like to share? We'd love to hear from you.


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