Dec. 20, 2011
Fireclay Tile has been fortunate over the years to be specified in over 100 high traffic grocery stores and many restaurants and food prep areas. In 2010, we have produced tile for already two grocery stores with several more being worked on, as well as numerous restaurants. Grocery stores include Whole Foods Markets (San Jose, Fairview, Huntington Beach), Metropolitan Market (Seattle), New Frontiers (San Luis Obispo), and New Leaf Market (Capitola).
Debris Series Recycled Tile in the seafood section of United Supermarkets, Texas.
Designers and architects on these projects specifiedFireclay Tile for many reasons including:
Color: At Fireclay we offer over 230 standard colors available on a variety of clay bodies. Our Debris Series Recycled Tile is by far the most preferred, not just due to the high recycled content, but also because of price and size availability (as small as 1x1 and up to 12x12 with everything in between). This range of colors, as well as the ability to specify a custom color or tweak and existing shade, allows grocery stores to truly showcase their brand and create an eye-catching environment worthy of their beautiful meats and seafood.
Durability and Longevity: Simply, our tile is the highest quality, most durable ceramic tile on the market.
Price: Our tile is handmade to reflect “Old World” styles, yet our ceramics technology is advanced and scalable, allowing us to provide pricing that fits company budgets. We will never be as cheap as Dal Tile, but because of the flexibility, customer service, customization, and responsiveness the price quickly becomes affordable, and in the long run due to our high quality and durability, the investment produces far more positive return due to increased customer purchasing. Without naming customers, we have had stores leave us to specify a less highly regarded product in a store, only to come back and admit their mistake and tell us how the lower quality tile actually produced a drop in sales.
Ease of Maintenance: Tile is a preferred wall and surface covering because it lasts forever (just ask the Romans) and it is so easy to maintain. It cleans well, allows for no bacterial growth, and will stay beautiful for years.
Enhanced Product Presentation: The beauty and flexibility of Fireclay Tile enhances the look of grocery stores and restaurants. Ceramic tile is very familiar to customers, and that comfort and ease translates into more sales for stores. With the ability to diversify color selection to really make a statement, different sections of stores can be further enhanced and the customer can better associate surroundings with taste palletes.
Code: Universal building code requires certain materials for food prep areas. Ceramic tile is an easy fit and satisfies food code in any of these environments. Furthermore, with reduced regulation around color index requirements, grocery stores can do so much more with tile to enhance their surroundings. When compared other materials that meet code, the design flexibility weighs heavily in favor of tile.
As you can see, we think highly of our product, and if you don’t believe us just check out our notable installations. If you have any questions, please don’t hesitate to contact us and ask for more information.