New Avenue Homes Features Crush and Debris Series Ecofriendly Tiles

Jun. 22, 2011

We are so excited to announce a wonderful collaboration between Fireclay Tile and New Avenue Homes, a Northern California start-up that finances and builds backyard cottages and second units. A fantastic new concept being led by Kevin Casey, when New Avenue went to look for surfacing material partners for its kitchens and bathrooms,we were so happy they found their way to Fireclay Tile.

The idea behind New Avenue Homes is that home renovations and additions are expensive. At the same time, many homeowners have unused land and would like to create additional living space, either for friends, family, or perhaps additional rental income. Though the idea of modular homes has been tried numerous times with so far little success due to the financial costs and scale, New Avenue’s model of modular cottage homes makes perfect sense, both financially and aesthetically.

Kevin and the team at New Avenue Homes have made a smart decision to focus on environmentally friendly cottages, with everything from power, to sewage, to building materials. They chose Fireclay’s Debris Series Recycled Tile and our new Crush 100% Recycled Glass Tile for both their beauty and sustainability, and for their first two homes Fireclay’s Design Specialist, Amie, came up with an eye-catching mix of ceramic and glass tile colors that carried through New Avenue’s desire for a natural looking surface.

Crush in 3x6 Freesia (16) in Matte and Gloss with Debris Series Bamboo Matte 4x4

“I chose Fireclay Tiles for several reasons. They are beautiful, high quality tiles that have a fantastic natural look. Fireclay Tile is also a domestic company focused on sustainable manufacturing through great recycled product lines and low environmental impact processes. As a company their values matched the values New Avenue Home stands behind and very simply their tiles are stunning.”

– Kevin Casey, Founder New Avenue Homes

Today, New Avenue unveils The Home of Innovation - The central home for the Pacific Coast Builders Conference. The home is sponsored by GE, New Avenue, Southern California Edison, Apple and many others, and it is located inside the Moscone convention center.  This home is open for three days - Wed June 22 through Friday June 24. To register for your free pass go to www.pcbc.com/go/freepassand at check out, use discount code newavenue.

Inside the Moscone Center you will also find the San Jose Clean Energy Showcase Eco House - A model of sustainability and energy efficiency. This modular home is located in front of the main entrance to Moscone Center on Howard Street (at 3rd Street and Howard in San Francisco). This home is open for four days – Wed June 22 through Saturday June 25. Tours are open to the public, with no registration required.

Also be sure to check out Kevin Warnock's blog highlighting the cool journey of these modular homes from San Jose to San Francisco.

About New Avenue Homes:

New Avenue makes it possible for every homeowner to turn their house into two homes so they can share their lives with family and friends or earn additional income. Backyard cottages and second units are one of the the most sustainable, convenient and enjoyable ways to live. For a free consultation or to learn more visit their website: www.newavenuehomes.com or email them at: info@newavenuehomes.com

Summer Mosaic Tile Classes at Fireclay’s San Jose Factory Showroom

Jun. 19, 2011

To register email Delaine here!

Inspirational Pottery! - Old Town Artisan Studio in La Quinta, CA

Jun. 11, 2011

By Eric Edelson

Every once in awhile we get emails from folks looking for help in all kinds of things. Recycling, manufacturing, possible partnerships, etc. This week I received an email from an amazing woman named Victory Ground about her and her non-profit pottery studio, Old Town Artisan Studio.

Her email referenced some marketing initaitives that Fireclay Tile employs through Salesforce.com, and she mentioned that she was struggling to launch Salesforce.com and get an email marketing initiative off the ground. This is a common problem in our industry - amazing artisans are doing amazing work, yet finding it challenging to employ modern technology to enhance their business.

After spending some time looking into Victory's company, I felt compelled to share it with our friends:

The video says it all, and if you are ever in La Quinta, definitely stop in to say hi to the folks at Old Town Artisan Studio. Victory and team at the studio, keep up the great work!